Which Products or Services Sell Best Online?
Not all products can be sold on the Internet. Some products may be better suited for online sales than others; others simply will not work on this new commercial medium. According to an Ernst and Young study, the most popular online purchases are :
- computer related products (40%)
- books (20%)
- travel (16%)
- clothing (10%)
- recorded music (6%)
- gifts (5%)
- investments (4%)
The kinds of products and services that sell best on the Internet are those that take advantage of the convenience of the Net. Remember that convenience is the primary reason why consumers flock on the Internet in the first place. People can shop any hour of the day at any site. They can avoid crowded stores, irritating sales clerks, and even avoid pickpockets.
The success of any business starts with the right choice of product or service. Small business owners need to keep an open mind about the suitability of products for Web sales. To increase your chances of success in e-commerce, you need to choose products or service that exhibit the following characteristics:
- High value. Offbeat or unusual products and services often attract online attention and sell strongly. You would not-in general try to sell items people can get at the corner store. Thus, few toothbrushes are sold on the Net; the same thing with daily food and beverage purchases. But special cheeses, rare cigars, Turkish plates, long-aged wines, even diamonds, can — and do — sell on the Net.
- Information-based products. The Internet is primarily used to communicate, entertain, educate and research. It is thus no wonder that nonperishable, information-intensive products – including computers and software, books, travel, consumer electronics, magazine subscriptions – are the most popular online products at present. Content-rich sites, subscription-based sites to advertiser-supported sites focusing on a wide range of topics, have been sprouting all over the Internet.
- Services. Services such as hotel reservation, air travel and investments have successfully translated themselves to the Internet. A couple in California is earning big bucks from the surfing school business that they established online, where people pay and come to their place to learn how to surf.