The Ten Types of Press Release You’ll See in the Hi-tech Age
Are you a cofounder or a team member of a startup? Are you in the process of getting some seed funding or you are just now starting your entrepreneurship adventure? Whichever is the case your online career could be summed up in Press Releases. Just like there are only seven different types of plot to choose from when it comes to writing a novel or a Hollywood blockbuster, there are only ten types of press release of meaning you’ll see in the hi-tech age.
1) We’ve launched!
This is the classic we’re here and we’re new type of press release. A new launch is the best opportunity to put your mark on the publicity mark plus it will always impress family and friends who think you’re the new happening.
2) We’ve rolled out an amazing new feature!
This is a must-do even for the post-startup era of your business. A new feature is something that you should talk about mainly for two reasons: A)You have worked hard to implement it and B)You want your audience to be aware of it. And hey, let’s not also discount the fact that it impresses all your family and friends who forgot your “We’ve Launched!” press release.
3) We’ve reached X amount of users!
Be sure that if you talk about your growth one thing can happen: More growth will follow! This is a self-fulfilling prophecy you just can’t lose on. Express your achievements but be sure they make a point and they express some true facts. (Important little detail, that’s frequently overlooked).
4) We’ve pivoted!
In general pivoting in respect of entrepreneurship means to make a shift in strategy. Although it has become a buzz world it’s a move that has great value and needs guts. Most startups go through this state as they trry to find the appropriate audience. Since most of the times pivot comes from customers feedback you might want to be thankful for their help to make a better product or service. A simple and famous example comes from ‘Groupon’ which pivoted from an online activism platform called ‘The Point’ due to the fact that they had no traction. So they created a blog and introduced their first promotion coupon. This business model was much better and ‘Groupon’ grew to be a billion dollar company.
5) We’ve raised funding!
Now that is great news. It means your implementation is worth spreading and that you raised funding which will give you the chance to work and roll-out your improvements. If you have a schedule on that introduce what the future will bring, but be sure to keep your word or else you might end being untrustworthy.
6) We’ve hired someone awesome!
In general it’s a good practice to introduce your team to the public. Of course if there is a newcomer with great experience in what you do you should introduce him also. It helps fuel the building buzz around your brand.
7) We’ve partnered with a big company!
New partnerships are also something that you should talk about especially if they add value to your product or service, or if they introduce your niche to a new market. Plus by now any family or friends who have had doubts about your career choices will know you’re rocking it.
8) We’ve expanded!
Growing is your ultimate target. If you have just made it a move to a new greater bigger place that you were dreaming back when you started then talk about how proud you are to achieve that.
9) We’ve discovered something amazing!
This new Startup era is giving the chance to combine ideas and explore newly fields. So if you make it through your exploration to discover something great you should spread the word and let everyone know.
10) We’ve been acquired!
You might find this one a bit weird since you sold your business to someone else but let your audience know about this. You might want to introduce the new administration or if you continue working in the business which is a common practice, inform your customers that you are still with them. Plus now you must also be worth, well… gazillions!
You might see other types of Press Release around but they don’t really matter much. The 10 types that really matter are these ones here.
Head of Digital Marketing, Growth hacker at Galoo
Specialties: Social Media Marketing, Content Marketing, Website Design and Traffic Analysis, Search Engine Optimization, Display Advertising.
When I am offline, I usually like to be somewhere between: snowboarding, scuba diving, spearfishing, bicycling, photo shooting, or just admiring mother nature.