The era of Change and the Age of Value
Just about the time we had the idea for Galoo, the world changed. The timing was so fine that it could also be argued that the world first changed and Galoo then came about. It’s a chicken and egg question in many respects. But what stands out is that what drove us, when we thought of Galoo, as a concept, is now driving the world we live in. And that’s value.
Value as a notion however is quaint. It is driven by aspiration. It is personalized and it is contextual. A piece of information that tells us how to bake the perfect apple pie may be valuable to us when given when we are trying to bake that apple pie, but the same piece of information, given when, let’s say, we’re busy driving to the office, is next to useless.
For most of the last 200 years value was a creation of chance or very guided influence. You happened to come across what you needed at the moment you needed it the most (chance) or a mass media campaign, backed by heavy advertising and promotion, created a fad which then led to a perception of value that was closely linked to status (guided influence). The world does not work like that any more.
We now know enough to be able to do our own due diligence on the true worth of things. We are empowered sufficiently to be able to see past clever advertising and gimmicky offers and we are in charge of our lives, enough to be able to make our own connections.
Galoo is very much a sign of our times. Not only does it bring buyers onto a platform where they can stretch the purchasing power of their money, but it also brings sellers to it at a time when chasing a buyer is increasingly expensive and wrought with uncertainty. The key to it all is communication. Galoo is the place where, if necessary, buyers and sellers can talk in private and connect directly. It is the place where savings made from a quick sale are conferred to the buyer in reduced prices. Both parties win.
Does it sound radical? In many ways it is. It stops the traditional push-pull of selling and buying where those who sell try to push their products because they do not know who their buyers are and those are, and those who buy try to get as much as they can for as little as possible. The notion of value has a way of stripping away mind games, subterfuge and the slickness of advertising and it leaves things at their most basic: real people, carrying out real transactions and achieving real, mutual gains.
Radical? Yes, in many ways it is. Topical? Absolutely. But above all it’s real. We are living in the era of change and the age of value. Things we knew are never going to be the same again. We have to find new ways of being real. Getting what we want. Cooperating while we do it. Galoo is that way. That’s what excites us. And we hope it excites you too.
Business journalist, author on SEO and Social Media and speaker. In addition to my writing I advise a handful of companies globally, blog for a number of websites, including Forbes, HP UK, journalism.co.uk, technorati and Social Media Today and write for magazines and newspapers.