Offline vs online human relations and the power of handshake
Have you ever thought the difference between your virtual connections and your physical ones? Online human relations weigh enough for you? How about your offline human relations? Are you operating differently when you are with a group of people in a room having a meeting or a brainstorming session?
As in every aspect of our professional, but also personal lives, this equation couldn’t differentiate. It is all about perspective and implementation. Most of you, I believe, you will agree with Mr. Steven’s J. Thompson, CEO at Johns Hopkins Medicine International. He expressed in his latest post on LinkedIn that leaders actually need physical contact to operate, to influence and motivate.
There are many great things that we can do with a click on our ‘mouse’. Virtual meetings can resolve many issues in a corporation, right from our office, with no expenses or time consumption, especially compared with a business trip. Things one could just imagine back in the 70′s when the first pc was introduced.
On the other hand there is ‘magic’ in physical relation and it’s unmatched when it comes to leadership in practice. To build trust and influential relationship through virtual meetings is somehow impossible. The part that is crucial in physical human relations is the one that is untold or unheard if you prefer. There are no words for your unconscious vibes, which you send and receive, and there is no way these vibes could be teleported via a virtual meeting.
Do you find value on physical human relation and touch? How about the power of handshake? How would you feel if you would make a deal with someone who wouldn’t shake your hand? Just think for a minute, would you trust him? I believe that many would feel uncomfortable and some might try to cancel the deal.
A paper introduced in the print issue of the Journal of Cognitive Neuroscience on the 2012 December’s edition, highlighted, in a scientific context, the importance of handshake. It is actually the first time a scientific research supports the long-held belief on the importance of this practice which clearly evaluates social interactions.
How about your digital connections? How much do you value them? I will share a personal experience as an argument on the value of these digital human relations. I’ve been using my personal twitter account for expressing thoughts on many topics like marketing, SEO, branding, social media and leadership among others. I also used this account to create a thesis on social network analysis and in the process, I have made some great connections through this medium.
For the last 9 months authors, thought leaders, marketing professionals and CEOs among others started following me from all over the world. Although there is great value on most of these connections, unfortunately, they will stay on the digital world. Even this is a fact many of them are developing to be great relations in respect of value. We exchange content and insightful thinking in the digital world and in some cases one-to-one social media engagement.
In the current state of business the offline world evolves and transforms its status to an online intelligent duplicate. From my point of view, for the most of us operating in both worlds, there should be no second thought that online and offline human relations have great value and they are complementary. The crucial part is to properly evaluate and identify when a mouse click can save us time and money and when we should make the long business trip to go face to face with our partners. The operational cost saving by using new technologies may please you, but keep in mind that at the same time you risk to lose focus and trust between your team, thus your organization.
Head of Social Media Marketing, Growth hacker at Galoo
Specialties: Social Media Marketing, Content Marketing, Website Design and Traffic Analysis, Search Engine Optimization, Display Advertising.
When I am offline, I usually like to be somewhere between: snowboarding, scuba diving, spearfishing, bicycling, photo shooting, or just admiring mother nature.