How to Avoid Common Social Media Marketing Mistakes
There is no doubt Social media marketing is becoming more and more of a rising trend each day that goes by. It seems that businesses and entrepreneurs are focusing all their efforts into building a solid and successful social media marketing strategy that will result in engaging target users and thus stretching further the reach of their brand voice. No one says otherwise and of course everyone should focus on social media, but what about the unsuccessful efforts? What about the “bad” social media strategies? They can have a negative impact on the market and alienate potential customers.
A very common mistake is being overzealous. Newcomers usually think that the best way to attract customers is to bombard them non-stop with offers, sales and promotional messages. This isn’t the way social media are meant to be used. You have the chance to make meaningful relationships and connections to your customers through real conversations and commentary. Don’t interpret social media only as a tool to boost your sales. Strive for true value and honest connections; these are the tools that will enhance the position of your brand and create its unique voice.
“Real” connections and relationships means that you respond to all questions, comments, and engagement that your users create -just beware of spam- They are people with inquiries and needs that have to be fulfilled. Be present when they need you, explain to them what they need to know and respond not only to the positive but to the negative feedback as well. I would say that the proper response to a negative comment means the world to your brand’s image because you can only truly shine when you have to manage a “bad” situation. Learn to address your customers in a personal, kind and persuasive way. Admit your mistakes and commit to doing better next time. So in no case avoid or even delete negative comments and feedback cause they answer you will give them is of great value to your brand. Also stay away from criticizing negatively your competition. Users and critics will pick it up and stay away from your business. Try to connect and engage as many “gurus” of your field as possible, follow them, comment on their activity and make sure you get noticed, their engagement can be invaluable.
To fake or not to fake:
Another interesting pitfall that a lot of “newbies” fall into is that of the fake followers and fans. For a struggling starting company it may seem a good idea to “buy” fake followers for a small fee. I mean why not? You are starting from zero, the number of your fans is zero, why not pay a small price and boost your follower base to get you started? This is a huge misconception; not only will this method not benefit you but it can harm your business. None of these fake followers is truly interested in your business, none will spread the word, none will reshare your thoughts and comments and none will appreciate your efforts. Also potential customers that will see through that will turn around and leave. The true value of fake followers is zero. It is better to have 5 “true” and loyal customers than 1,000 machine created supporters.
I can’t stress enough how important this key word is. I most certainly know and can appreciate that there are days when you simply have so much to do that being consistent and posting that “small” tweet in your twitter page doesn’t seem important; yet it is. Consistency is the key to a successful social media presence, no matter what, no matter how you have to be there, you have to be consistent. If you are drowning in obligations and stuff to do, try this: create and outline – a list of daily tasks if you prefer – that pinpoint the daily priorities and the actions that need to be done on a daily basis on your social media channels, stick to it and manage your time in a way that this list is followed every day. Consistency is the key to seeing your numbers go up and right
Another valuable tip is to take some time and create a small plan with goals. For example set a weekly goal you want to reach, a specific number of followers or likes, check your progress every week, see if you have reached your numbers or not. If this is the case then you are doing what you are supposed to be doing. If not then you have to review your strategy, the steps you took the past week. Check this article for possible mistakes you might have done and then rearrange your strategy accordingly.
I would like to close with the most important advise: pay attention to what you are posting before you do. I can’t tell you how many times people posted the wrong thing because they didn’t proofread it before posting. Review what you want to post, then review it once more, then again, then show it to a colleague who has a clear mind and then review it one more time. Better safe than sorry…!
Marketing Specialist at Galoo.
Specialization in: Public Relations, Communications, Marketing & Advertising with a great love for Political Science.
In my free time I am either socializing with friends, playing basketball or exercising.