In October, the Content Marketing Institute and MarketingProfs published their annual report on B2B content marketing benchmarks, budgets, and trends. The report found that the biggest challenge faced by content marketers are a lack of time and not being able to produce enough content. While both of these issues underscore[...]
The next generation of game systems is finally upon us, that’s why we run last week a poll asking you which one of the 2 systems would you buy. The results are here: The winner is clear: the Sony Playstation 4 with a shy 89% of the votes.[...]
Both tablets are here and they are fighting for the throne. Which full-sized tablet will reign supreme? According to our poll, you voted: So according to you, Nexus 10 is the winner. Let’s go in more depth though and compare the two tablets. Build and design The big deal[...]
The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact, online companies are popping up out of the woodworks. However, I can vouch that sustaining a successful online business is easier said than done. With[...]
The hottest topic on the international sporting agenda in recent weeks has been the proposal of staging the 2022 FIFA World Cup in Qatar in winter. The rights to broadcast Qatar 2022 were already awarded for the majority of regions back in 2011 for a total of $2 billion. One[...]
Online Shopping is gaining more and more ground each day and the number of online shoppers grows exponentially as we speak! Do you remember when you used to go window shopping to the mall? – that is a common phrase that soon will be used less and less. “Physical” shopping[...]
Sports is a booming business and sports marketing is an important part of its success. And it is not just the sport events themselves that are large drivers of revenue, new studies are showing that consumers are continuing to spend large amounts of discretionary income on sports and fitness.
Have you ever thought that doing business can be similar as making love? Do you find there is a connection between these two completely different contexts? Finding a match between them is easy if you think simply what we all seek. Those rules are independent of gender and preferences when it comes on making love.
In a fast changing world, crisis, economic uncertainty and big unemployment, it’s very hard to find a job, especially if you’re in early days of your career. Online workplace offers new jobs that demand new skills, and next in-demand skill may not exist yet. So, question is how can you[...]
About ten days ago the deal for the buy of Gareth Bale was finalized and Real Madrid bought the Welsh player for the stunning amount of 132$ million dollars! For days there was a huge media buzz and everyone was talking about the most expensive transfer in the history of[...]
Sports marketing is almost a field of its own. Managers and specialists use different strategies and ways of approaching their fans and customers than traditional businesses. Maybe it’s the nature of sports; people idolize and support athletes and teams, they feel that they belong, that they are part of a[...]
Today’s retail landscape is very competitive and consumers want to feel honoured more than ever. Unpredictable shoppers expect from you to know what they have bought, what they prefer and maybe, what they could buy next. It shouldn’t be strange that clients take their business to competitors that knows them better than you. On the other side, retailers want clients that are good and loyal advocates of their brand. If retailers want this kind of connection with consumers, than they need to be at the top of client’s mind when they are thinking about shopping. Additionally, retailers need to be close to their customers and the best way is by using smartphones.
We conducted a mobile comparison poll between Apple iPhone 5 and the Samsung Galaxy S4. Which one should you buy? Many people are wondering the same thing -well the poll results are in and hopefully they will help you make the right choice for you. Undoubtedly both smartphones are successful and[...]
Sports marketing has evolved over the last few decades. It used to consist simply of a television commercial, a signboard at a televised event, or maybe a player endorsement with a chosen player wearing a company logo on a shirt. Today, sports marketing is far more innovative and sophisticated. Sponsors[...]
Numbers don’t lie, they are the bearers of true evolution and change. At the moment over 80% of the world population has a mobile phone; there are 5 billion mobile phones out of which more than 1 Billion are smartphones. By the end of 2013 this number will have reached[...]
Are you a cofounder or a team member of a startup? Are you in the process of getting some seed funding or you are just now starting your entrepreneurship adventure? Whichever is the case your online career could be summed up in Press Releases. Just like there are only seven different types of plot to choose from when it comes to writing a novel or a Hollywood blockbuster, there are only ten types of press release of meaning you’ll see in the hi-tech age.
Would you buy an Apple iPhone 5 or a Samsung Galaxy S4?
Email is evolving, and email marketing strategies are changing with it. Marketers that understand the value of email campaigns know that email will continue to be a prefered communication channel due to the fact that is trustworthy, measurable and maybe the less costly among the other digital marketing trends.
Online shopping is here to stay, there is no doubt about that. Every year more and more customers get the bug of online shopping and then they are hooked for their future purchases. There are countless arguments that support the concept of the digital shop. First of all, geographical barriers[...]
Do you like numbers? Do you feel confident with them? There is a saying that numbers never lie but numbers by themselves have no value if you can’t read ‘behind the lines’. A number by itself is just a value, but the context in which we place them it’s the one that gives real value. Having said that, true understanding of the system in which a number exists usually needs a professional point of view, or to be less strict, in depth understanding of the industry in which they refer.
There is no doubt Social media marketing is becoming more and more of a rising trend each day that goes by. It seems that businesses and entrepreneurs are focusing all their efforts into building a solid and successful social media marketing strategy that will result in engaging target users and[...]